Chatbots for Data Collection in Surveys: A Comparison of Four Theory-Based Interview Probes

Surveys are a widespread method for collecting data at scale, but their rigid structure often limits the depth of qualitative insights obtained. While interviews naturally yield richer responses, they are challenging to conduct across diverse locations and large participant pools. To partially bridge this gap, we investigate the potential of using LLM-based chatbots to support qualitative data collection through interview probes embedded in surveys. We assess four theory-based interview probes: descriptive, idiographic, clarifying, and explanatory. Through a split-plot study design (N=64), we compare the probes’ impact on response quality and user experience across three key stages of HCI research: exploration, requirements gathering, and evaluation. Our results show that probes facilitate the collection of high-quality survey data, with specific probes proving effective at different research stages. We contribute practical and methodological implications for using chatbots as research tools to enrich qualitative data collection.

Ryan Watkins

Professor at George Washington University

I am a Professor with Human-Technology Collaboration and Educational Technology programs at George Washington University in Washington DC. I have written 12 books and more than 100 articles, and I co-host of the Parsing Science podcast where scientists tell the stories behind their research. I am also the developer of the WeShareScience.com online platform for sharing research videos, and SciencePods.com where researchers can create free podcasts about their science. My research interests include human interactions with intelligent machines, needs, needs assessments, and instructional design.