Identifying trust cues: How trust in science is mediated in content about science

Most public audiences in Germany receive scientific information via a variety of (digital) media; in these contexts, media act as intermediaries of trust in science by providing information that present reasons for public audiences to place their trust in science. To describe this process, the study introduces the term “trust cues.” To identify such content-related trust cues, an explorative qualitative content analysis has been applied to German journalistic, populist, social, and other (non-journalistic) online media (n = 158). In total, n = 1,329 trust cues were coded. The findings emphasize the diversity of mediated trust, with trust cues being connected to dimensions of trust in science (established: expertise, integrity, benevolence; recently introduced: transparency, dialogue). Through this analysis, the study aims for a better understanding of mediated trust in science. Deriving this finding is crucial since public trust in science is important for individual and collective informed decision-making and crises management.

osf.io

About
Latest Posts

Ryan Watkins

Professor at George Washington University

I am a Professor with Human-Technology Collaboration and Educational Technology programs at George Washington University in Washington DC. I have written 12 books and more than 100 articles, and I co-host of the Parsing Science podcast where scientists tell the stories behind their research. I am also the developer of the WeShareScience.com online platform for sharing research videos, and SciencePods.com where researchers can create free podcasts about their science. My research interests include human interactions with intelligent machines, needs, needs assessments, and instructional design.