Autoregressive language models, which use deep learning to produce human-like texts, have surged in prevalence. Despite advances in these models, concerns arise about their equity across diverse populations. While AI fairness is discussed widely, metrics to measure equity in dialogue systems are lacking. This paper presents a framework, rooted in deliberative democracy and science communication studies, to evaluate equity in human–AI communication. Using it, we conducted an algorithm auditing study to examine how GPT-3 responded to different populations who vary in sociodemographic backgrounds and viewpoints on crucial science and social issues: climate change and the Black Lives Matter (BLM) movement. We analyzed 20,000 dialogues with 3290 participants differing in gender, race, education, and opinions. We found a substantively worse user experience among the opinion minority groups (e.g., climate deniers, racists) and the education minority groups; however, these groups changed attitudes toward supporting BLM and climate change efforts much more compared to other social groups after the chat. GPT-3 used more negative expressions when responding to the education and opinion minority groups. We discuss the social-technological implications of our findings for a conversational AI system that centralizes diversity, equity, and inclusion.
Professor at George Washington University
I am a Professor with Human-Technology Collaboration and Educational Technology programs at George Washington University in Washington DC. I have written 12 books and more than 100 articles, and I co-host of the Parsing Science podcast where scientists tell the stories behind their research. I am also the developer of the WeShareScience.com online platform for sharing research videos, and SciencePods.com where researchers can create free podcasts about their science. My research interests include human interactions with intelligent machines, needs, needs assessments, and instructional design.
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