Deep generative models have the potential to fundamentally change the way we create high-fidelity digital content but are often hard to control. Prompting a generative model is a promising recent development that in principle enables end-users to creatively leverage zero-shot and few-shot learning to assign new tasks to an AI ad-hoc, simply by writing them down. However, for the majority of end-users writing effective prompts is currently largely a trial and error process. To address this, we discuss the key opportunities and challenges for interactive creative applications that use prompting as a new paradigm for Human-AI interaction. Based on our analysis, we propose four design goals for user interfaces that support prompting. We illustrate these with concrete UI design sketches, focusing on the use case of creative writing. The research community in HCI and AI can take these as starting points to develop adequate user interfaces for models capable of zero- and few-shot learning.
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