Many modern machine learning algorithms mitigate bias by enforcing fairness constraints across coarsely-defined groups related to a sensitive attribute like gender or race. However, these algorithms seldom account for within-group heterogeneity and biases that may disproportionately affect some members of a group. In this work, we characterize Social Norm Bias (SNoB), a subtle but consequential type of algorithmic discrimination that may be exhibited by machine learning models, even when these systems achieve group fairness objectives. We study this issue through the lens of gender bias in occupation classification. We quantify SNoB by measuring how an algorithm’s predictions are associated with conformity to inferred gender norms. When predicting if an individual belongs to a male-dominated occupation, this framework reveals that “fair” classifiers still favor biographies written in ways that align with inferred masculine norms. We compare SNoB across algorithmic fairness methods and show that it is frequently a residual bias, and post-processing approaches do not mitigate this type of bias at all.
Professor at George Washington University
I am a Professor with Human-Technology Collaboration and Educational Technology programs at George Washington University in Washington DC. I have written 12 books and more than 100 articles, and I co-host of the Parsing Science podcast where scientists tell the stories behind their research. I am also the developer of the WeShareScience.com online platform for sharing research videos, and SciencePods.com where researchers can create free podcasts about their science. My research interests include human interactions with intelligent machines, needs, needs assessments, and instructional design.
Latest posts by Ryan Watkins (see all)
- Value Capture - April 18, 2024
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- Persistent interaction patterns across social media platforms and over time - March 22, 2024